Q:

How is product placement different from a commercial? (0.5 points)?

Accepted Solution

A:
A commercial is typically a separate segment of time in some larger source of media, purchased by an individual or company wishing to inform the media users of a product or service. It usually will have no connection to the media. A product placement is an arrangement by similar purchasers to pay to have their product utilized in some manner within the media, such as having a product's name intentionally displayed, used, or mentioned by persons featured in the media.